You look
Otterly
cute

Saarmas

Sa armas is Estonian for "you're cute". Saarmas means "otter".

We suspect you might be both.

It all starts with the fabric.

We only use the coolest treasures found among fabric leftovers. Right here in Estonia, we sew together as many hats as the scraps allow.

Usually, that’s not many. That makes every hat special—one of a rare few. Like being Estonian, or like you are to your friends.

READ MORE ABOUT HOW WE DO THINGS

MERCH "YOU CUTE" IN A SECRET LANGUAGE