The "Sa Armas" Tee | Natural Raw

We are "hat people." But a few friends kept coming to us saying, "We love Saarmas, but we just don’t do hats. Do you make anything else?" So, fine. We did it. We embroidered some shirts right here in Estonia.

This is our favorite tee. It’s satisfyingly soft and thick. Wear it as it is, throw it under a shacket, or use it as a nightshirt—we won’t judge. The color is Natural Raw, which is high-quality organic cotton in its unbleached state. It’s a bit wild, very cute (sa armas), and feels real.

Think of this shirt as that Labrador-friend. The one who drags you on a forest hike, then to a fancy restaurant, then to a festival to dance, and finally convinces you to strip down for a midnight swim in a bog.

Why isn't it stark white? Because we want you to keep it, not toss it the first time a drop of morning coffee misses your mouth. Life happens; this color handles it.

The Boring (but important) Stuff:

• 100% Organic Cotton: Sustainable, ethical, and honest.

• Real Embroidery: Stitched properly in Estonia. No "plastic-y" screen prints that crack after three washes.

• The Fit: Unisex, relaxed fit, designed locally by our own team to make sure every detail is exactly where it should be. This shirt is built to last.

How to treat your new friend:

• Wash at 30°C.

• No tumble drying (seriously, use a drying rack).

• Iron at max 110°C.